MichalŠkoda

14+ years in brewing and FMCG – between sales, marketing and running an experimental brewery.

I work with brands and new products where sales meets marketing. Building the Proud / Elektrárna brewery taught me how a start-up works inside a large company. Today I add commercial innovation and testing new ideas in business to the mix. Technology and AI help me with that.

What I work on

Commercial innovation and new products – from the first idea through market tests to selling in pubs and shops.

Craft beer – six years leading an experimental brewery.

Digital and AI in practice – I build my own AI tools and quick prototypes for everyday work.

In my free time I race sailboats in the Fireball class, hike in the mountains, built my own Kaipan 57 car, and brew beer at home as a member of the Czech homebrewers' guild.

My motto

„Try not to become a man of success, but rather try to become a man of value.“

— attributed to Albert Einstein

Let's connect

Happy to talk about innovation in beverages, craft beer or AI in practice – and to learn from you. Let's connect on LinkedIn.